About
Designing the path from complex to clear.
I work where user needs, business goals, and technical constraints meet—turning complicated workflows into products that feel understandable and dependable.
Profile
Eight years across e-commerce, fintech, enterprise SaaS, marketplaces, and digital platforms.
My approach is calm and systematic. I ask what must become clearer, find the decisions carrying the most risk, and shape a path that users and delivery teams can follow.
I lead research-informed UX strategy, define flows and interaction models, prototype in Figma, and help teams carry a coherent system through delivery. My experience spans regional products used by millions and specialized B2B tools where precision matters.
I’m based in Lahore, Pakistan, and open to relocation and global opportunities.
Experience
NETSOL Technologies
Senior Product Designer
Leading UX strategy and end-to-end design for enterprise leasing and automotive finance platforms.
Daraz · Alibaba Group
Senior Regional Product Designer
Owned buyer-growth initiatives across Coins, live commerce, influencer tools, search ads, Seller Center, and product discovery.
InvoZone
UI/UX & Digital Designer
Designed client and internal products across SaaS, AI, health tech, EdTech, travel, banking, and blockchain.
Contegris
UI/UX & Digital Designer
Led product, brand, web, and campaign design across enterprise and public-sector work.
Education & languages
BS (Hons) Software Engineering, Riphah University, Islamabad.
- English · Fluent / IELTS B2
- Urdu · Native
- Japanese · JLPT N5
- Spanish · Conversational
- German · A1